Free Cone Day was first celebrated back in 1979 in the first Ben & Jerry's scoop shop - a dilapidated gas station in Burlington, Vermont, USA. Ben and Jerry had been scooping ice cream for a year and decided to reward staff and customers in the best way they knew how - by serving up a tasty tub of thanks free to everyone. An instant success, Free Cone Day has now been scooping up free cones for over twenty-five years and has raised tub loads of money for charity too.